SEO

Non-developerConfidential

Ownership

Before this engagement, the site had no SEO strategy in place: no meta descriptions, no structured data, and no meta tags beyond a page title. V&B has owned SEO strategy and implementation since, including positioning, on-page optimization, and the technical groundwork covered below.

This area is partly confidential. The fuller strategic context, including competitor analysis and backlink targets, is known to Zeyn at Autosplash; this page documents what’s appropriate to share more broadly rather than the complete strategic picture.

Strategy

The first step was a written set of recommendations covering both technical SEO and longer-term positioning. Several of these have since been implemented directly in the codebase; others remain open and are noted as such below, rather than implied to be complete.

Implemented

The homepage now includes a full set of on-page SEO tags, added to its Blade template header:

• A canonical URL and an explicit robots directive (index, follow).
• A meta description summarizing the service in plain language.
• Full OpenGraph tags (og:title, og:description, og:image with dimensions, og:site_name, og:locale, og:type), plus a matching Twitter card.
• JSON-LD structured data using the LocalBusiness schema type, including the business’s address, phone number, email, service area, price range, and opening hours. This is a richer schema than originally drafted, which had proposed a simpler Organization type with only name, URL, logo, description, and address.

None of this existed prior to this engagement; the title tag was the only SEO-relevant element previously in place.

Not Yet Implemented

A few items from the original recommendations are still outstanding:

• sitemap.xml, to help search engines discover and prioritize pages.
• llms.txt and an llm-manifest.json, intended to help AI crawlers and LLMs index the site.
• A deliberate image alt text strategy across the site, beyond whatever alt text already exists informally.
• Backlink building, which is a non-development, long-term effort rather than a code change.

Results So Far

Since the on-page changes above went live, organic search performance has moved from roughly 10 to 20 impressions to approximately 37,000 impressions over a 3 month window, with 198 total clicks and an average position of 8:

Average click-through rate currently sits at 0.5%. Improving CTR further depends heavily on customer reviews and Google Business Profile presence, both of which are outside this engagement’s scope, since they’re owned by the business rather than something achievable through site-side changes alone.

Recommendations

• GEO (Generative Engine Optimization): create dedicated llms.txt / llm-manifest.json files to optimize for AI-generated answers (ChatGPT, Perplexity, AI Overviews), not just traditional crawlers.
• More indexable pages: each service, city area, and use case is currently underrepresented; dedicated landing pages would capture more long-tail search intent than the homepage alone.
• Blogs: regular content gives Google fresh, link-worthy pages and is the most realistic path to the backlink growth noted above.
• Branded search: marketing-driven awareness (social, ads, press) increases searches for “AutoSplash” by name, which Google treats as a trust signal and helps ranking broadly, not just for branded terms.
• Improve Google Business Profile (GMB): the current profile lacks sufficient structured content and visual reinforcement. It should be treated as a primary conversion surface, not a static listing. Required improvements include:
  • Add complete service descriptions aligned with on-site offerings
  • Upload a consistent set of high-quality images (work examples, team, vehicles, before/after results)
  • Ensure service categories are fully and accurately configured
  • Populate all attributes (opening hours, service areas, booking links, FAQs where applicable)
  • Increase review volume and ensure active response management
  • Maintain regular posts/updates to signal business activity to Google
  • Align NAP (name, address, phone) data exactly with website schema and citations